The company also has 25 years experience in the production and sale of portioned coffee systems. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products.
The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in more than 90 countries. The world's seventh ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3,800 employees and revenue of €2.24 billion (2019). Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.Īdvertising for Lavazza: Transport of coffee in Indochina The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). Only 1 out of 10 Lavazza production companies have the fairtrade certification according to their 2020 sustainability report. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities. Lavazza also produces Nespresso Compatible Capsules (NCC). Among its offerings today are products such as: Qualità Oro, Qualità Rossa, Club, Caffè Espresso, Il Perfetto Espresso, Caffè Crema, Gran Aroma Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and Lavazza Blue. Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States and Mexico.īranded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.